| COOKIES products are expected to be available exclusively in Ontario via the Ontario Cannabis Store (OCS), the largest purchaser of cannabis in the world, by the end of 2021, before moving to wider distribution across other provinces. Gage will work with NOYA Cannabis Inc., a premium hydroponics production company awarded its grow and sales license from Health Canada in 2018, to bring to market hand-selected strains from rapper and entrepreneur Berner and his renowned cultivation partner Jigga. Such hand-selected strains include Gary Payton, Georgia Pie, Medellin, Lions Mane, Soap, Cheetah Piss, Blanco and more. In addition to iconic COOKIES strains, the partnership will also bring other COOKIES brands such as Lemonnade, Minntz, Runtz, Grandiflora, Powerzzzup, Run The Jewels and Collins Ave. to Canadian consumers. A COOKIES retail store is also planned to open in Canada by the end of 2021.
“For the past decade, I’ve put taste and experience first,” said COOKIES founder Berner. “I’m thrilled to work with Gage, a company that is just as passionate about our brand as we are, to provide Canadian consumers with some of the best flower and cannabis products available in the world. It feels good to be in a position to diversify the current flavor profile on the Canadian market, with a planned flagship store in Toronto, I think the Canadian connoisseur will be proud to have COOKIES. NOYA already has our standards dialed in as far as cultivation goes, so this should make a smooth and powerful introduction to the COOKIES brand in Canada.”
Berner, Founder of Cookies
According to the Brightfield Group, legal cannabis sales in Canada grew 118% last year and are expected to grow another 60% this year. More importantly, sales in the legal market eclipsed that of the illicit market for the first time in Q1 2021.
“Working with Berner and his team to bring COOKIES to the Canadian market is validation of the painstaking processes we’ve developed at Gage,” said Fabian Monaco, CEO of Gage. “The growth of the Canadian market creates more diverse and demanding consumers, and we’re excited to bring one of the best-known cannabis brands in the world to customers across Canada.”
Caution: Forward Looking Statements
This news release contains “forward-looking information” within the meaning of applicable securities laws. Forward-looking information contained in this press release may be identified by the use of words such as, “may”, “would”, “could”, “will”, “likely”, “expect”, “anticipate”, “believe, “intend”, “plan”, “forecast”, “project”, “estimate”, “outlook” and other similar expressions, and include statements with respect to future sales of COOKIES products in Canada and timing thereof, expected COOKIES store openings in Canada and expectations regarding the growth of the Canadian cannabis market. Forward-looking information is not a guarantee of future performance and is based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors relevant in the circumstances, including assumptions in respect of current and future market conditions, the current and future regulatory environment; and the availability of licenses, approvals and permits.
Although the Company believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because the Company can give no assurance that they will prove to be correct. Actual results and developments may differ materially from those contemplated by these statements. Forward-looking information is subject to a variety of risks and uncertainties that could cause actual events or results to differ materially from those projected in the forward-looking information including, but not limited to, those risks disclosed in the Company’s long form prospectus dated March 26, 2021 and other disclosure documents available on the Company’s profile at www.sedar.com. The statements in this press release are made as of the date of this release. The Company disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws. |
