CannaCraft Launches Gem + Jane in California

2.2 min readPublished On: June 22nd, 2021By
SANTA ROSA, Calif.,–CannaCraft, a large-scale cannabis manufacturer and innovator in beverage and cannabis emulsion technology, has launched its new brand Gem + Jane: the women-focused sparkling botanical beverage that blends simple ingredients with microdoses of rare cannabinoids, including THCV, Delta-8 THC and CBD. The beverage will be available exclusively at Sweet Flower dispensary locations throughout greater Los Angeles beginning June 17th.
 

Developed “for women, by women,” the lightly-infused line is intended as a sessionable beverage with up to 5mg of THC appealing to cannabis-curious consumers and those looking for a social substitute to alcohol.

Emphasizing the natural tastes and aromas of citrus, berries, herbs and flowers, the Gem + Jane beverage line blends complex layers of flavors that are playful on the palate and delivers a light, manageable dose of cannabis. It comes in four sophisticated flavors, as well as an unflavored, pure Simply Seltzer for mixing up mocktails or enjoying on its own.

The Elderflower Pear, Lemon Blueberry Lavender, and Strawberry Hibiscus varieties contain a blend of 4mg Delta-8 THC and 2mg CBD, for more mellow moments like relaxing with friends.  The Simply Seltzer and Yuzu Rose Raspberry flavor each contain 4mg THCV and <2mg THC, intended to compliment an active lifestyle.

Key highlights:

  • Low in calories – only 20-25 calories per 12 fl. oz. serving
  • Rare cannabinoids – including THCV and Delta-8 THC
  • Sweetened with agave
  • Quality ingredients – tastes of citrus, berries, flowers
  • Complex, layered botanical flavors
  • Better value – 37% more volume than leading competitors

“We created this brand for women with a sophisticated palate who are intrigued by lightly-infused cannabis beverages,” explains Angela Pih, Chief Marketing Officer at CannaCraft. “We selected rare cannabinoids like THCV and Delta 8 THC — commonly known to impart lower levels of psychoactivity than traditional THC — so these delicious botanical-flavored sparkling waters can be enjoyed socially.”

Pih, a skilled global marketer with over two decades of experience in cannabis, fashion, beauty, wellness and premium lifestyle brands, built the Gem + Jane team in-house. Cannabis industry veteran Elise McDonough, who authored the cannabis cookbook Bong Appetit and was the first Edibles Editor at High Times, serves as Brand ManagerMarielle Kane, a wine industry professional educated in Culinary Arts and Food Sciences, brings her expertise in beverage formulation development and sensory sciences to the line as R&D Manager.

Gem + Jane is the third beverage offering from CannaCraft, a proven leader in the cannabis beverage segment with Hi-Fi Hops and Keef holding the #2 and #3 positions, respectively.

Gem + Jane is available in single 12 fl. oz. (355 mL) cans (MSRP $6) and 4-packs (MSRP $24). More information can be found at gemjane.com.

 

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Newsteam at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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