ANNOUNCING: ‘Future of Cannabis’ with Guy Rocourt Returns With Fresh Conversations on the Next Chapter of Cannabis

The fortnightly series brings a product-first, market-realistic lens to cannabis—covering regulation, capital, quality standards, and what real scale looks like as the industry matures.

LOS ANGELES — February 12, 2026 — Highly Capitalized Network (HCN) announces the return of ‘Future of Cannabis’ with Guy Rocourt this February, a podcast series produced by HCN and sponsored by Spiritual Plants. 

Hosted by Guy Rocourt, Co-Founder and Chief Product Officer of Spiritual Plants, the show explores the forces shaping cannabis over the next decade—through candid conversations on markets, regulation, execution, and the product integrity required to build enduring brands.

Rocourt brings a rare mix of product depth and operator experience to the microphone. A pioneer of clean-crafted, solventless cannabis and co-founder of Papa & Barkley, he has spent more than 30 years defining what quality looks like in cannabis wellness, then translating that into scalable manufacturing, standards, and consumer trust. Through Guy Rocourt Brand, he has focused on promoting clean-label cannabis, advocating for transparency, and helping consumers make informed choices.

Rocourt recently co-founded Spiritual Plants with Craig Rose, where he now leads product development as Chief Product Officer, bringing his clean-label discipline and manufacturing standards to the platform’s expanding lineup. Future of Cannabis pulls from that real-time perspective, what’s buildable, scalable, and credible as the market evolves.

“The future of cannabis won’t be defined by who shouts the loudest—it’ll be defined by who can execute with discipline, earn trust, and hold a real quality standard as the market tightens,” said Guy Rocourt, host of Future of Cannabis. “This show is where we have the conversations the industry needs—about what works, what doesn’t, and what it takes to build something credible.”

New episodes will air fortnightly, with the season premiere coming February 2026. 

The series will feature operators, founders, executives, and industry voices who can speak plainly about what’s changing; from policy and compliance to distribution realities, consumer expectations, and how serious brands build repeat demand without relying on gimmicks.

Past episodes have featured guests such as medical cannabis advocate Mara Gordon, and Max Simon, founder of Green Flower Media and Ganjier, exploring everything from the future of medical cannabis to where education and professionalization are headed next. 

Rocourt says the returning season will continue that mix of operator-level insight and forward-looking conversation, with more guests slated across policy, products, retail, and capital.

With HCN distribution across its web platform, newsletter, and social channels, ‘Future of Cannabis’ will reach over 70,000 readers and listeners—bringing timely perspective to a market moving quickly toward higher standards and sharper differentiation.

Don’t miss the return of ‘Future of Cannabis’ with Guy Rocourt—coming February 2026.
Listen and subscribe on HighlyCapitalized.com and major podcast platforms. For updates and episode releases, follow Highly Capitalized Network online.

About ‘Future of Cannabis’ with Guy Rocourt

‘Future of Cannabis’ is a podcast produced by Highly Capitalized Network and sponsored by Spiritual Plants. Hosted by Guy Rocourt, the series examines the business fundamentals shaping cannabis—regulation, market structure, quality systems, and consumer trust—through conversations grounded in operator reality.

About Spiritual Plants

Co-founded by Craig Rose and Guy Rocourt, Spiritual Plants is a belief-driven plant medicine platform built at the intersection of clean-crafted cannabis, ritual, and culture. Through its Garden of brands and a shared product and language standard, Spiritual Plants aims to make cannabis and hemp feel safe, relatable, and repeatable for consumers who want meaning and integrity. Learn more at SpiritualPlants.com.

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