Cannabis-Infused Drinks Show Promise in Curbing Alcohol Use, New Research Finds

2.4 min readPublished On: January 16th, 2026By

LOS ANGELES – A fresh analysis from researchers at the University at Buffalo suggests that adults turning to Cannabis-infused beverages often scale back their alcohol habits, including sharp drops in binge drinking. The findings, drawn from a survey of nearly 500 Cannabis users, point to these drinks as a potential tool for those aiming to dial down booze without going cold turkey.

In the study, published this week in the Journal of Psychoactive Drugs, lead author Jessica S. Kruger and colleagues quizzed 438 anonymous respondents [all past-year Cannabis consumers] on their drinking patterns before and after picking up Cannabis beverages.

Roughly a third had tried the drinks, sticking to about one per sitting. Among them, 59% said they swapped Cannabis for alcohol at least sometimes, outpacing non-users at 47%. The numbers tell a clear story. Weekly alcohol intake fell from an average of seven drinks to just over three after starting the beverages. Binge episodes, defined as four or more drinks for women, five for men in about two hours – plummeted too, with 81% reporting they happen less than once a month or not at all, up from 47% pre-switch.

This isn’t the first sign of overlap between the two substances. Earlier work has flagged Cannabis as a buffer against heavy drinking in lab settings and real-world tracking. But Kruger’s team zeroes in on beverages specifically, a fast-growing corner of the multi-billion U.S. Cannabis market that’s already snagged shelf space in states like California and Colorado. Sales of these low-dose options [often 2 to 10 milligrams of THC per can] jumped 30% last year as consumers seek controlled, social alternatives to shots and IPAs.

Digging deeper, the data hints at broader patterns. Users motivated to trim other substances were nearly half again as likely to reach for the green fizz, suggesting these drinks fit neatly into harm-reduction playbooks. Yet the survey’s self-reported nature leaves room for recall bias – people might romanticize their lighter-drinking days. And while the drop in consumption looks stark, it’s associative, not ironclad proof of cause. Randomized trials would nail that down, but they’re tough to greenlight in a field still tangled in federal red tape.

For public health watchers, the takeaway is measured optimism. Alcohol ties to 178,000 U.S. deaths yearly, from liver failure to wrecks, dwarfing Cannabis risks. If even a slice of the 70 million adult drinkers experiments with substitution, it could ease that load, especially as Dry January pledges hit record highs this year.

Wrapping up, here at Highly Capitalized Network-HCN, we’ve seen warped judgments and cycles of hype crash against hard science. This study doesn’t rewrite the rulebook, but it bolsters a quiet but solid trend: Cannabis-infused beverages are relative novelties, carving a new path for mindful moderation. Regulators and retailers would do well to watch how this plays out in 2026, when THC trends top consumer wish lists. For now, it’s one more data point in the steady shift toward options that let adults enjoy their buzz with fewer regrets.

About the Author: HCN News Team

The News Team at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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