LOS ANGELES- Each year, the global Cannabis industry converges on Las Vegas for MJBizCon Dec 2-5 in the Las Vegas Convention Center—a concentrated, high-value moment where operators, investors, executives, retailers, lenders, lawyers, accountants, manufacturers, and innovators all show up in the same place.

Yet year after year, the same mistake repeats:
brands spend tens of thousands of dollars for three fleeting days and then disappear.

No amplification.
No follow-up.
No lasting visibility.

And in 2025, the stakes are even higher. Many Cannabis retailers and brands aren’t attending because margins are tight, budgets are shrinking, and survival is the priority. But there is one place all of them are still active every day:

LinkedIn — the only platform where the Cannabis industry actually lives.

META punishes Cannabis content.
Instagram suspends pages with no warning.
Facebook hides or blocks posts.
TikTok allows nothing.

LinkedIn is the opposite:
• decision-makers live there
• the sector’s news cycle happens there
• operators, investors, and CEOs network there
• B2B deals begin there
• the industry shows up daily

So attending MJBizCon without building LinkedIn visibility is a wasted investment. And that is where HCN, with its 70,000-person audience, becomes the most valuable partner on the floor.

HCN has been doing this for years—long before it became fashionable to film interviews at trade shows. We built the model, scaled it, and refined it. Others attempt to imitate us, but their production quality, lighting, audio, editorial standards, and distribution simply don’t compare.

Below is the optimized 2025 playbook for turning MJBizCon into sustained visibility, deal flow, and thought leadership.

1. Before MJBizCon: Build Presence on LinkedIn (Where the Industry Actually Is)

Announce Early

A simple post that you’re attending instantly triggers meetings, profile visits, and alignment with MJBizCon keyword traffic.

Publish a Countdown Series

Three posts—three weeks out, two weeks out, and one week out—keep your name circulating in the event conversation.

Update Your Header Image

A banner saying “Attending MJBizCon 2025 – Let’s Connect” is subtle, visible, and effective.

Show Who You’re Bringing

Faces humanize your presence and increase approachability.

Comment on MJBizCon Posts

Engagement = free visibility. LinkedIn boosts event-adjacent activity.

2. During MJBizCon: Use HCN’s On-Site Studio to Capture High-Quality Content

Most brands use shaky iPhone footage in loud hallways.
Our clients use HCN’s multi-camera 4K studio inside the MJBizCon press area:

• broadcast-quality cameras
• full lighting
• professional audio
• branded backdrop + interview desk
• rapid-turn edits
• reels, teasers, cutdowns
• long-form interviews
• distribution across all HCN channels

This setup turns MJBizCon into a content factory, not a chaotic sprint.

Interviews unlock meetings that sales pitches don’t.

People who avoid sales conversations will gladly sit down for a filmed interview. It gives them exposure, credibility, and content for their own platforms.

Example: Headquarters — HCN’s 2025 MJBizCon Sponsor

Because of the HCN studio, they’ve booked 50+ VIP meetings—not through cold outreach or booth traffic, but because senior leaders want to appear in high-quality HCN interviews that reach 70,000 people.

This “interview-first” access is one of the most effective non-sales sales tools at the conference.

3. LinkedIn Strategy During the Event

Post Once per Day

Short “Day 1,” “Day 2,” and “Day 3” updates perform well during live events.

Tag People

Every tag expands your reach into new networks.

Use HCN Clips Immediately

We provide same-day snippets that outperform static photos.

Arrive at Parties Early

Greenstate have their annual party list: https://mjbizdaily.com/mjbizcon-parties/

4. After MJBizCon: Turn Three Days Into 30–60 Days of Visibility

Most brands go silent after MJBizCon.
This is where you pull ahead.

Publish a Strong “Thank You MJBizCon” Post

Use HCN visuals and tag key connections.

Deploy a 4–8 Week Content Drip

HCN transforms your MJBizCon footage into:
• HCN newsletter content reaching 70k people….and there’s more we do including:

• YouTube segments
• podcast episodes
• newsletter stories
• short-form reels
• founder insights
• partner features
• product demos
• expert commentary

This long-tail distribution is what converts MJBizCon into real, ongoing visibility.

Follow Up Within 48 Hours

Send a clip or photo with a personalized note.

Publish a Post-Event Insight

“What MJBizCon 2025 Tells Us About 2026” positions you as a sector thinker.

5. The Harsh Truth: Stop Wasting Money on Only Three Days

Many companies spend:
• $10K–$150K on booths
• $5K–$40K on events
• $10K–$20K on travel
• thousands on graphics
• enormous staff time

…and leave with nothing that survives the week.

Meanwhile, many retailers and brands are not even going this year because they’re struggling financially—but they are on LinkedIn every day, reading, responding, and watching.

If they aren’t walking the floor, your opportunity isn’t at the booth.
Your opportunity is at the top of their LinkedIn feed.

And that’s where HCN dominates through:
• TV-quality production
• years of experience
• industry trust
• unmatched distribution
• 70,000 engaged professionals
• content people actually watch

Others try to copy this model, but the quality gap speaks for itself.

THE PART MOST PEOPLE MISS

Most attendees hope a handful of people hear their pitch.

Why aim that low?

HCN reaches 70,000 professionals across the Cannabis industry.
If you have a story worth telling — and you want more than a few people to hear it:

DM HCN and get on camera at MJBizCon.

HCN will be in the press area with the full TV studio. Contact [email protected]

Stop chasing random conversations.
Start creating high-quality content the entire industry will actually see.