Missouri Cannabis Sales Fall to $118.9M in September

ST. LOUIS – Retailers in Missouri reported $118.9 million in Cannabis sales for September, a drop from the previous month’s total and the second-lowest figure of the year so far.

The decline of about 9% from August’s $130.5 million reflects a familiar pattern after summer highs, when consumer spending often eases before the holidays. Adult-use products drove the bulk of the revenue at $105.5 million, or roughly 89%, while medical sales added $13.4 million. Year-over-year, though, the number edges up by 1.5% from September 2024’s $117.1 million, signaling steady demand in a market that’s now three years into recreational legalization.

Through the first nine months of 2025, Missouri’s Cannabis industry has generated $1.13 billion, putting it on pace to top last year’s record of $1.46 billion. Since medical sales began in 2020, the state has tallied more than $4.5 billion overall. That growth trajectory stands out against national trends. While mature markets like Michigan and Illinois see steeper monthly dips, Missouri’s sales remain competitive, surpassing Arizona’s $82 million and Nevada’s $46 million for the month.

Digging into the numbers reveals strengths and soft spots. Flower, the top category, pulled in $48.9 million but fell 9% from last September, as buyers shift toward convenience. Pre-rolls bucked the trend with $16.5 million and 28% year-over-year growth, fueled by infused options that appeal to on-the-go users. Average prices held firm at $27.53 per item [higher than in Colorado or California] thanks to fewer brands and a focus on quality, which keeps margins healthy for operators.

This pricing power helps explain Missouri’s resilience. With per capita spending ranking fourth nationwide, behind only Michigan, Montana and New Mexico, the state draws in operators betting on premium appeal over volume. Yet the September slowdown underscores a basic truth. Cannabis follows retail cycles, and operators who stock up on seasonal draws like holiday edibles could smooth out the quarterly bumps.

To sum things up, these figures point to a market that’s maturing without losing steam. Missouri’s operators face no illusions about flat months, but the data shows a foundation solid enough to support expansion into 2026. As one of the top 10 U.S. Cannabis states by volume, it offers a case study in balancing growth with the rhythms of consumer habits.