Drake Joins Toronto-Based BullRider Cannabis As Investor & Advisor

TORONTO–Just months after breaking up with Canopy Growth Corporation this past June, the globally famous rapper, Drake, has joined Toronto-based cannabis brand BullRider, owned by Noah “40” Shebib, as an investor, partner, and strategic advisor.

Named after Afghani Bullrider, Bullrider is a high-myrcene cannabis cultivar cultivated by the master grower, Jef Tek.

40 is a co-founder of the OVO Sound label. 40 credits the strain with helping him manage symptoms related to his journey with multiple sclerosis. 

(Noah ”40” Shebib)

“My involvement with Bullrider stems from the urge to help consumers access high-grade strains with the same recreational therapeutic benefits that I’ve been able to enjoy,” 40 said, as reported in the publication ComplexCA.

According to Bullrider, Drake will play a role in advising and helping the brand develop its strategy for the North American market. The company didn’t disclose the size of his investment.

(Bllrdr Bullrider Cannabis)

“I’ve always viewed 40 as the expert when it comes to cannabis so I’m very excited to invest, partner, and contribute to setting a new standard for a premium cannabis experience,” Drake said in a statement.

 “It’s not just another cannabis brand, Bullrider has a deep reverence for quality cannabis and its medicinal properties which I’ve always been extremely passionate about.”

In terms of immediate plans, Bullrider’s next move is to open its flagship store in Brampton, Ontario later this month. It will allow consumers to purchase the brand’s cannabis straight from the spot where it’s grown.