Detailed Lab Analysis of Odourless Cannabis™ shows nearly 600% Reduction in Odour

BRAMPTON, ON – CannabCo Pharmaceutical Corp. (CannabCo), a Canadian company located in Brampton, Ontario, has released the results of a 50 page extensive lab report conducted by a third party specialty laboratory and testing facility specialized in odour.

Tests were conducted at Scentroid, a laboratory specializing in odour assessment and environmental odour impact.  At the request of one of the “big four” financial consulting firms, a report was commissioned providing extensive detail on the PureScent™ technology.  More specifically a comparative analysis was conducted between the Odourless Cannabis™ product and regular cannabis with respect to the odour produced and impact of the odour in the surrounding area. “The Odourless Cannabis™ product is revolutionary both in its quality and the implications it has in the market” said CannabCo’s president and CEO Mark Pellicane. “It was important to us and our market partners that we demonstrate, in a quantitative fashion, the true impact of Odourless Cannabis™ and as such we embraced the idea of comprehensive testing from a certified lab”.  Scentroid was chosen for their experience and extensive work with governments, municipalities, various environmental sectors, and fortune 500 companies.

Multiple Tests were conducted under detailed and specific lab conditions ensuring that products were tested under identical conditions and concentrations. “It was important to us that repetitive results were accurate and under identical conditions to ensure the integrity and validity of the results and final report,” said Mark Novak, COO of CannabCo.

The end result of the testing was shocking and showed a near 600% reduction in odour over regular cannabis. “We knew what to expect” said Pellicane, “nevertheless receiving quantitative numbers that are so significant to the market was a major milestone for the company.”

The report concluded Odourless Cannabis™ was barely detectable in a 4 meter radius, while regular cannabis odour was disruptive and negatively impactful in a 50 meter radius.

Scentroid also conducted Hedonic Testing which measures the effect, or likelihood, of the odour to impact negatively on other people. The report states that “hedonic testing is an important metric because it means that even if the same strength odour is released during storage, vaporization, or combustion, the “odourless” cannabis will create fewer complaints and seem less intense”. Regular cannabis odour was deemed 90% likely to illicit a complaint or negative response whereas the likelihood of generating a complaint or negative effect was insignificant with Odourless Cannabis™.

The report further states in summary, “The improvement in hedonic tone, coupled with the reduction of the odour concentration ensures that the “odourless” cannabis will be perceived as having far less odour than the regular cannabis”.

In a recent press release, CannabCo announced the receipt of multiple endorsements related to its Odourless Cannabis™ product. CannabCo is hailing its product as a solution to the pungent odour associated with smoking cannabis. In one endorsement a property manager stated that they would rescind the ban on cannabis and allow the smoking of Odourless Cannabis™ on the premises, “We would welcome the Odourless Cannabis™ product in its effort to provide a much needed compromise between cannabis smokers and those tenants that have a problem with the odour”.

CannabCo continues to develop its products in anticipation of its industry launch in early 2022.

Forward Looking Statements

This press release may contain certain “forward-looking information” and “forward-looking statements” within the meaning of applicable securities legislation. All information contained herein that is not historical in nature may constitute forward-looking information. Forward-looking statements may be identified by  statements containing the words “believes”, “anticipates”, “plans”, “intends”, “will”, “should”, “expects”, “continue”, “estimate”, “forecasts” and other similar expressions. Actual results and developments may differ materially from those contemplated by these statements. Although CannabCo believes that the expectations reflected in forward-looking statements in this press release are reasonable, there can be no assurance that such statements will prove to be accurate. Future events and results could differ materially from those set forth in, contemplated by, the forward-looking statements herein. Comments and claims related to PHOENIX and PURESCENT™ are based on that observed and the opinions of management as well as third party verifications provided to CannabCo from industry experts.

(This information is primarily sourced from CannabCo Pharmaceutical Corp..  Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here).